Ansamed

(ANSAmed) - ROME - From November 17 to November 20 the XIV edition of the Mediterranean Bourse of Archaeological Tourism will be held in Paestum (Salerno), sponsored and carried out by the Salerno provincial government under the High Patronage of the Italian President and with support from the Culture and Foreign Ministries, the International Studies Centre for the Conservation and Restoration of Culture Property (ICCROM), the World Tourism Organisation (UNWTO) and UNESCO in collaboration with ENIT and with backing from the Council of Europe, the Tourism Ministry, the Conference of Religions of Autonomous Provinces, the Automobile Club of Italy, Federturismo, Confturismo, and Assoturismo.

Sole exhibition in the world of archaeological heritage and the first international show of virtual technology, the event planned and directed by Ugo Picarelli of Leader SAS aims to foster the commercialisation of specific tourism products and in-depth study of issues concerning the protection, use and valorisation of cultural goods and cooperation between populations. Strategic for the promotion of the products of cultural tourism product will be a demand and supply workshop with 80 foreign buyers selected by ENIT from 12 countries: Austria, Belgium, Denmark, France, Germany, Great Britain, the Netherlands, Russia, Spain, the United States, Sweden and Switzerland. In designing the coordinated image of the event traditionally linked to the official host country - this year Turkey - the giant stone heads adorning the King Antioch temple atop Mount Nemrut were selected. Turkey's archaeological heritage will be illustrated on Friday November 18 in the presence of Culture and Tourism Minister Ertugrul Günay and the directors of Italian archaeological missions. (ANSAmed).